In today’s world of promotional lighting, LED strip lighting and luminaires have taken a strong foothold, and no wonder! They offer incredible energy efficiency and long life compared to traditional light sources such as fluorescent or halogen lights. They can also be used to create striking and stylish realisations in a variety of environments – from shopping centre facades to restaurant interiors.
In this article, we take a deeper look at the benefits of LED technology in signage lighting and provide tips for successful design. The versatility of LED lights allows them to be used to create a variety of visual effects, such as moving text, animations and seamless colour changes.
Dynamic signage, in particular, is an effective way to attract the attention of passers-by, helping your business to succeed in a competitive market. So why not take a step towards more modern advertising by reading this article?
This article is part of a series of articles on energy efficient advertising lighting with LED lights.
Basics of Led technology
LED technology has evolved dramatically in recent decades, and many LED innovations have revolutionised the lighting industry.
Compared to traditional incandescent light bulbs, LEDs offer many advantages: they are more energy efficient, last longer and produce less heat.
In addition, LEDs enable more versatile lighting control systems to create dynamic and spectacular advertising lighting solutions.
The combination of different lights luminaires and strips creates impressive effects in both interior and exterior lighting.
Lighting control systems give the user unlimited possibilities to adjust their colourfulness, brightness and other visually appealing features.
As a result, LED technology has great potential for promotional lighting – it can help companies stand out from the competition and capture the attention of customers with its powerful lighting effects.
Energy efficiency and cost savings
Improving energy efficiency is one of the main reasons for switching to LED strip and LED lights for advertising lighting. LED lights consume significantly less energy than conventional light sources such as fluorescent or incandescent lamps. This not only reduces electricity bills, but also reduces carbon emissions and helps companies meet their sustainability targets.
In addition, the long life of LED lights means fewer bulb replacements, saving both time and money.
From a cost reduction perspective, there are several advantages to using LED technology. First, the energy savings result not only from lower electricity consumption readings, but also from longer hours of use before having to purchase new equipment or supplies. Secondly, LED advertising lighting can be a very interesting investment for companies that want to improve the efficiency of their marketing activities while minimising costs.
Generally speaking, the use of LED strip lighting and lights for advertising lighting can offer significant cost savings in terms of both energy and maintenance.
The possibilities of light design
The possibilities for lighting design are endless with the use of LED strips and lights for advertising lighting. These lighting innovations offer a wide range of options in both colour and intensity, allowing you to create dynamic lighting for different locations and situations.
It is important to consider both the technical aspects and the visual appearance to ensure that the end result best serves the customer and their needs.
For example:
- By choosing the right colour LED light, you can highlight your company’s brand colours or even highlight the theme of your campaign.
- Dynamic lighting allows you to change the lighting effects, for example with a timer or motion sensor, making illuminated advertisements even more eye-catching.
- The right installation accessories and fixing solutions can ensure an easy and tidy implementation.
By emphasising these elements, it is possible to create a promotional lighting package that not only attracts customers but also effectively communicates the company’s values and identity.
The use of LED strips and lights in advertising lighting is therefore an excellent way to create spectacular, energy-efficient and cost-effective solutions that support a company’s long-term objectives and strategy.
Various applications of advertising lighting
In the previous section, we looked at the wide range of lighting design possibilities that can have a significant impact on the final outcome of advertising lighting. As mentioned above, the right kind of light can make a significant difference to businesses’ turnover and customer behaviour, for example. This is why it is also essential to keep up to date with what advertising lighting trends are emerging – to ensure that lighting meets modern needs.
Different applications of advertising lighting often use innovative materials and technologies to create compelling and effective solutions for different situations. For example, the use of LED strips gives designers a flexible tool that can be used for a wide range of indoor and outdoor installations.
Energy efficiency and longevity are also important considerations when developing new solutions, as they reduce environmental impact and bring savings in the longer term. Different applications can also make use of moving lights, reflective surfaces and complex programming to create spectacular effects and get the message across effectively.
Lighting installation and maintenance
Lighting installation requires knowledge of the use of different types of LED strips and lights. The maintenance of luminaires must be carried out regularly in order to maintain their lifetime and reliability. Adjusting the lighting is important for its efficiency and safety.
Lighting installation
Lighting installation doesn’t have to be a fuss, as long as you choose quality and expertise.
When choosing lighting materials, attention should therefore be paid to both quality and energy efficiency to ensure that the end result is not only sustainable but also cost-effective.
As professionals in the field, we are familiar with innovative installation techniques that enable, for example, the efficient and safe use of LED strips and lights for advertising lighting.
This ensures that your business gets the best possible visibility for your customers and creates positive impressions with quality and appropriate lighting – without any major hassles or unexpected costs.
Maintenance of luminaires
Luminaire maintenance is an important part of lighting installation and maintenance to achieve the best possible results. Our professionals specialise in lights lighting repair and maintenance, so you can be confident that you’ll get quality service when you need it.
Drawing up a maintenance plan will help ensure that all luminaires operate optimally and energy efficiently throughout their life cycle. Such a plan will include regular inspections, cleaning, locating and repairing any faults – ensuring a great end result without any extra challenges or stress.
Lighting adjustment
Lighting control is an essential part of the installation and maintenance process, as it allows the lights to function optimally in different situations.
Our professionals can help you find just the right solutions to adapt your lighting to your needs and preferences.
For example, the adjustable colours of lights luminaires can create the desired atmosphere or enhance your interior – depending on what you’re after.
This ensures that you get the perfect result without compromise or unnecessary gimmicks.
Environmental friendliness and sustainability
Environmental friendliness and sustainability are important factors in the design and implementation of advertising lighting. The use of LED strips and lights contributes to these values as they offer significant advantages over conventional light sources.
One major benefit is the reduction of environmental impact: LED lights consume up to 80% less energy than fluorescent or incandescent lamps, for example. In addition, lower energy consumption leads to lower carbon dioxide emissions, which in turn contributes to the fight against climate change. In terms of promoting sustainability, LED luminaires are also an excellent choice because of their long life cycle – up to tens of thousands of hours.
The environmental friendliness and sustainability of LED technology benefits not only nature, but also the reputation and economy of companies:
A message to the customer that the company is investing:
- Reducing environmental impacts
- Promoting sustainable development
Savings in energy costs and a longer life cycle for investments:
- Energy costs reduced by up to 80%
- The long life of LED lights reduces maintenance and replacement costs
These factors make LED strips and luminaires an excellent choice for advertising lighting, taking into account the well-being of the environment and the economic benefits for the company.
By combining innovative lighting design with sustainable technology, we can achieve new dimensions in both visually and ethically responsible advertising.
Examples of LED lighting projects
In addition to the environmental and sustainability benefits mentioned above, LED lighting offers many opportunities to create spectacular and innovative solutions for advertising lighting. In recent years, trends in advertising lighting have shifted towards more energy-efficient, colourful and flexible lighting solutions. As a result, the use of LED strips and lights has exploded for a variety of billboards, signs and interior lighting.
The LED lights offer a wide range of colour options, making them perfect for brand or campaign themed lighting. The table below shows some of the most popular LED colour options:
| Colours | Photo credit: |
| White | The most versatile option, suitable for almost any situation |
| Blue | A calming and cool-toned choice |
| Red | Strong and eye-catching colour |
As proof of the effectiveness of LED lights, we can look at numerous successful case studies where companies have used the potential of LED strip lights to create impressive lighting solutions. Thanks to these projects, advertising lighting not only attracts attention, but also communicates brand values and creates a pleasant environment for both customers and staff.
Frequently asked questions
How does Led lighting affect the visibility and presentation of colours and graphics in advertisements compared to traditional lighting methods?
With the development of LED technology, LED lighting has started to become more common in advertising lighting, and its effects on the visibility and presentation of colours and graphics compared to traditional lighting methods are significant.
Firstly, LED lights produce a brighter and more even light, making colours more vibrant and contrasting. This makes the content of the advertisement stand out better from its background and attract the attention of passers-by more effectively.
Secondly, energy efficiency is even more important in today’s competitive environment, where companies need to minimise the costs of their operations. LED luminaires consume less energy than traditional incandescent or fluorescent solutions and have a longer lifetime.
For these reasons, LED lighting can offer significant savings over the long term and reduce its carbon footprint in the name of environmental sustainability.
What is the typical lifetime of lights luminaires and strips in advertising lighting and what factors affect their durability?
The typical lifetime of lights luminaires and strips for advertising lighting is around 50 000 hours, but this can vary depending on the manufacturer and the quality of the product.
However, factors that affect durability, such as weather conditions, temperature fluctuations, installation and maintenance, can shorten their lifespan.
Careful LED maintenance ensures a longer lifetime and high energy efficiency.
When implemented correctly, LED lighting not only provides better visibility of the colours and graphics in advertisements, but also offers significant savings in energy and maintenance costs compared to traditional lighting solutions.
Are there specific weather conditions or external factors that can reduce the efficiency or lifetime of LED lighting in advertising lighting?
There are a number of weather conditions and external factors that can reduce the effectiveness or lifetime of LED lighting in advertising lighting.
For example, extreme temperatures, humidity, direct sunlight and mechanical stress can affect the performance of lights and their energy efficiency.
Energy efficiency of lighting is an important consideration in terms of the environment and cost savings, so it is particularly important to pay attention to the importance of LED maintenance to maintain optimum performance in all conditions.
Regular cleaning, inspection of cooling elements and replacement of components where necessary are key to ensuring the maximum life and efficiency of your advertising lighting solutions.
How does Led lighting affect consumer behaviour and advertising effectiveness compared to traditional lighting solutions?
The benefits of LED lighting in advertising lighting are particularly visible in terms of energy efficiency and changes in consumer behaviour.
LED technology provides a brighter and more uniform light source that helps to attract customers’ attention effectively.
Studies show that LED lighting can increase sales and improve the image of a business compared to traditional lighting solutions such as fluorescent or incandescent lamps.
In addition, the long life of LEDs means they require less maintenance and repair, saving time and money in the long run.
As a result, advertisements using LED lighting are not only a more environmentally friendly option, but also an economically viable investment from a marketing perspective.
What kind of support services and warranties do manufacturers offer for LED lights?
The support of LED manufacturers is very important when considering the use of LED lighting in any application. The support services and guarantees they offer can have a significant impact on the reliability and overall performance of the product for the customer.
Comparing warranties will help you find out which manufacturer offers the best solution in terms of durability and maintenance. Generally, reputable LED manufacturers offer a wide range of technical support services, as well as long warranty options to cover any faulty components or malfunctions.
This gives you peace of mind that your investment is secure and professional help is always available when you need it.
Conclusion
In summary, LED lighting is an excellent choice for improving advertising lighting. It allows us to make advertisements look even better and more attractive than with traditional luminaires.
In addition, LED lights last longer and are more energy efficient, making them a more environmentally friendly option. It is important to take into account weather conditions and other external factors that can affect the lifetime and efficiency of LED lights.
However, when we take all these things into account, we strongly believe that LED advertising lighting offers many benefits for both businesses and consumers. We therefore recommend investing in high-quality LED solutions to enhance your marketing efforts.
If you found this article interesting, you might also like the other parts of the series:
Benefits of Led lighting in advertising lighting
The importance of Led lighting for the visibility of your company
Led lighting specialist
LedStore has been an expert in LED lighting and lighting design since 2010. We have our own product design, so our products are technologically state-of-the-art. Products have quarantee for up to 7 years. We also carry out lighting maintenance.
We focus on temperature-controlled and high colour rendering lights, so they work brilliantly and last a long time. We do around 500 lighting designs for our clients’ sites. Read more here or order a lighting design
We offer a service of custom-made led strips, i.e. custom-made led strips in aluminium profile. Also installed. Did you know? LedStore offers lighting design from 99 euros for the whole house!
Remember that we are always ready to offer our help to you along the way, by email (myynti@ledstore.fi) and by phone (045 251 4510). As always, feel free to share photos of your own projects on social media at ledstore.fi at Instagram and ledstore.fi at Meta. We love to see the cool things done by our LEDs, and it also helps to provide inspiration for those who are not sure about the power and awesomeness of LEDs. Did you know that we already have over 3500 pictures of our LED installations in our Gallery!
Photo gallery of Led lights:
Product gallery: Pictures of products in different installation locations
Indirect light: Indirect light in different spaces
Room-specific: Light in different rooms
References: Complete houses that have been photographed
